Have a website is a critical part of any organization who wants others to learn about their services. Particularly, a website is important for marketing your mental health practice. This will be the first point of contact for many clients who find you on the internet. Below you will find 5 things you need to have on your website to attract clients.
1. About Me section on your website. I am shocked many mental health professionals do not have a picture and bio on their website. This is one of the cornerstones of connecting with your future clients. Client wants to know what you look like and want to learn more about your experience. This is often times the page that is visited first and most often.
2. Services-What are you offering? The services page is a great way to highlight the types of services you offer in your mental health practice. This can range from Coaching, Individual Counseling, Family Counseling, Group Counseling, etc. The page will focus on content areas of focus such as depression, anxiety, trauma, etc.
3. Contact Information–Often times, clients want a mental health professional that is easily accessible. This includes phone number, address, and e-mail. I am shocked by the number of counselors who forget to include these important points of contact on their website. These should be early marked on the front page or a separate Contact Me page. Giving clients options to contact you can lessen their anxiety and increase the likelihood of them contacting you to set up an appointment.
4. A Blog–I am guilty as charged for not staying current on my blog at all times, but this promotes growth and visitors to your site. This also lets clients get a sense of your passions, ideas, and you can be a helpful person for them to go to. You can blog about anything pertaining to mental health. Keep it short, simple, and to the point.
5. Fees-One of the most common topics in coaching sessions with private clinicians is…………MONEY! I find it valuable to post fees to your website. This will let people know how much they it cost per session so they have an idea before calling. This helps to take the guess work out of explaining your fees and clients who are comfortable with this will call to schedule. This also pertains of any insurance companies are you contracted with.
A website is a window into your practice. This will represent who you are as a Clinician and will represent your practice. Taking the time to design a website that reflects your style, personality, and message is important.
To learn more about Private Practice Coaching with Stokes Consulting Services, visit www.stokesconsultingservices.com.